Macklemore named creative director of cold brew for Oregon-based Dutch Bros Coffee

Macklemore shares his first project for Dutch Bros, white chocolate lavender cold brew, in a video presented to Dutch Bros employees during a summit on Wednesday.
Courtesy Dutch Bros

Ryan Lewis and Ben Haggerty, aka Macklemore, are interviewed by Robbie Novak, aka Kid President, during We Day on Wednesday, March 27, 2013 at KeyArena in Seattle. The event brought thousands of middle and high school students together to hear from a list of celebrities and motivational speakers. We Day is a youth educational and empowerment event organized by the Free the Children charity. Students earn a seat at the event through their commitment to do good. (Joshua Trujillo, seattlepi.com)JOSHUA TRUJILLO

Macklemore and Ray Dalton, left, perform during We Day on Wednesday, March 27, 2013 at KeyArena in Seattle. The event brought thousands of middle and high school students together to hear from a list of celebrities and motivational speakers. We Day is a youth educational and empowerment event organized by the Free the Children charity. Students earn a seat at the event through their commitment to do good. (Joshua Trujillo, seattlepi.com)JOSHUA TRUJILLO

Wanz and Macklemore perform their song "Thrift Shop" during We Day on Wednesday, March 27, 2013 at KeyArena in Seattle. The event brought thousands of middle and high school students together to hear from a list of celebrities and motivational speakers. We Day is a youth educational and empowerment event organized by the Free the Children charity. Students earn a seat at the event through their commitment to do good. (Joshua Trujillo, seattlepi.com)JOSHUA TRUJILLO

A security guard works in vain to move the crowd back before Macklemore & Ryan Lewis perform for a video shoot on Wednesday, July 24, 2013 near the Capitol Hill Dick's Drive-In. Macklemore & Ryan Lewis were working with a crew to shoot a video for their song "White Walls." Thousands of people showed up for the video shoot after word of the shoot was leaked onto social media earlier in the day. The shoot was delayed because of the large crowd that showed up on Broadway Avenue. (Joshua Trujillo, seattlepi.com)JOSHUA TRUJILLO/SEATTLEPI.COM

Workers watch from a crane on the site of the Capitol Hill light rail station as Macklemore & Ryan Lewis prepare to perform for a video shoot on Wednesday, July 24, 2013 on the roof of the Capitol Hill Dick's Drive-In. Macklemore & Ryan Lewis were working with a crew to shoot a video for their song "White Walls." Thousands of people showed up for the video shoot after word of the shoot was leaked onto social media earlier in the day. The shoot was delayed because of the large crowd that showed up on Broadway Avenue. (Joshua Trujillo, seattlepi.com)JOSHUA TRUJILLO/SEATTLEPI.COM

Macklemore & Ryan Lewis perform for a video shoot on Wednesday, July 24, 2013 on the roof of the Capitol Hill Dick's Drive-In. Macklemore & Ryan Lewis were working with a crew to shoot a video for their song "White Walls." Thousands of people showed up for the video shoot after word of the shoot was leaked onto social media earlier in the day. The shoot was delayed because of the large crowd that showed up on Broadway Avenue. (Joshua Trujillo, seattlepi.com)JOSHUA TRUJILLO/SEATTLEPI.COM

Zahara Brakes, 7, gives Macklemore a hug after she ran up to him from behind a barricade during a video shoot on Wednesday, July 24, 2013 at the Capitol Hill Dick's Drive-In. Macklemore & Ryan Lewis were working with a crew to shoot a video for their song "White Walls." Thousands of people showed up for the video shoot after word of the shoot was leaked onto social media earlier in the day. The shoot was delayed because of the large crowd that showed up on Broadway Avenue. (Joshua Trujillo, seattlepi.com)JOSHUA TRUJILLO/SEATTLEPI.COM

Macklemore & Ryan Lewis perform for a video shoot on Wednesday, July 24, 2013 at the Capitol Hill Dick's Drive-In. Macklemore & Ryan Lewis were working with a crew to shoot a video for their song "White Walls." Thousands of people showed up for the video shoot after word of the shoot was leaked onto social media earlier in the day. The shoot was delayed because of the large crowd that showed up on Broadway Avenue. (Joshua Trujillo, seattlepi.com)JOSHUA TRUJILLO/SEATTLEPI.COM

Macklemore landed a new gig that won't have him popping tags, but cold brew coffee flavors.

Article continues below this ad

Dutch Bros Coffee, based in Oregon, has named the Seattle pop star as a new executive creative director for the brand's cold brew, announced Wednesday at Dutch Bros' annual business summit. In the role, Macklemore will be expected to help develop new cold brew products and flavors.

"This is a natural partnership for us -- Macklemore is a huge fan of our cold brew and we're huge fans of his creativity!" Dutch Bros spokeswoman Melanie Spliethof said in an email.

MORE CELEBRITY NEWS: 'Take care y'all bodies, take care y'all chicken': Beast Mode gives young players sage advice

Article continues below this ad

The partnership between Macklemore and Dutch Bros will be short-term, set to end this summer after a performance at a company event.

His first project? The white chocolate lavender cold brew, which he revealed in a video presented to Dutch Bros employees at the summit. He takes a sip, smacks his lips and sighs. "Ah, delicious," he says. The star then surprised company attendees by rolling in on a golf cart.

"We're about to launch a few products that truly make Cold Brew options limitless for our customers and he'll be a key part of that," Spliethof said.

This is not Macklemore's first partnership with Dutch Bros -- last year, he partnered with them on a campaign to fight ALS.

Article continues below this ad

The partnership was first reported by TMZ on Thursday and confirmed by Dutch Bros.