Founder of beloved Texas clothing brand races forward with new CBD wellness company

A Texas entrepreneur is racing forward with her next company. Tyler Haney, the founder and former CEO of cult althleisure brand Outdoor Voices, is launching a new line of wellness products. Joggy officially makes its debut on April 14, and is billed as a "plant-based energetics for full-spectrum activity."

The online-only line is formulated to improve performance, whether that's athletic prowess or enhanced sleep. Using what the company dubs "synergistic ingredients," including magnolia, bergamot, methanol, and arnica, Joggy products are made in Santé Laboratories, based in Austin, and include non-GMO, gluten- and soy-free ingredients packaged in 100% recyclable aluminum, according to a release. It also uses CBD and non-psychoactive THCV, two very buzzy ingredients derived from cannabis, but sadly without the ingredients that get users high.

To begin, Joggy is launching with five products: Runner’s High, THCV-based product for focus and pre-activity energy; Ready Steady for pre-workout and post-activity; Super Chargies, a blend of THCV and Theacrine (a caffeine replacement); Re-Chargies, which promises to center and calm the mind and body; and Joy Stick, a balm to apply directly to sore or inflamed areas.

"We’ve designed each of the products to support full-spectrum activity, using a water-based delivery system which is up to four times more than traditional oil-based CBD products,'' says Haney, who is founder and CEO of Joggy. Joggy's packaging and brand voice, which dubs its users "recreationalists," share a similar vibe as Outdoor Voices, the Austin-based clothing line Haney founded in 2014 that has the tagline "technical apparel for recreation."

After a rather murky and very public back-and-forth between Haney and the company, she's no longer with Outdoor Voices and has recently launched her newest venture, Try Your Best. According to the New York Times, her new platform "will enable brands to collect input from customers in exchange for rewards such as digital collectibles (NFTs) and brand coins that can be used for bragging rights or toward purchases." 

Because this is 2022 and it's hard to get through a conversation without talking about NFTs (or wondering what they are), Joggy also launched with $250 tokens — and sold out in less than three days. Along with an NFT, the buy-in also granted buyers "found member" status for Joggy.

"Joggy is the true test for ‘Try Your Best,’ the Web3 platform we just launched in March allowing brands and fans to build and win together. The future of brand building is about co-creation and incentivization and we’re thrilled to have 500 Joggy founding members, with aligned incentives, as an extension of our team. Our 500 Joggy Doggy NFTs at $250 each sold out in 2.5 days! The first 500 Joggy Doggy collectible holders will receive revenue-based rewards as Joggy grows and will help shape both our future product and community experience among other perks," Haney says. 

As for what else Try Your Best will launch, that remains to be seen. But if Joggy's NFT gamble proves anything, it's Haney's fans will follow her just about anywhere.