Thinking Outside The Box to Grow Your Network With Gavin Lira

Founder of The Empathy Firm and Gen Z super-connector Gavin Lira was born and raised in Lake Mills, Wisconsin. He began his venture in the business world at the age of 17 after spending his youth not knowing what he wanted in life. He has now helped numerous businesses and individuals by creating authentic and profitable connections and enabling them to create them for themselves later on.

Gavin’s company, The Empathy Firm, a strategic relations and branding firm, assists businesses in building their brands through strategies that connect them with the masses. These strategies help the brands become more credible and find themselves in better positions with mainstream and online national press. The Empathy Firm helps these brands get coverage from USA Today, Influencive, Forbes, and more.

Gavin always had a passion for helping others, and for a time, he thought of becoming a therapist to turn his passion into practice. Late in his teens, though, he realized the potential entrepreneurship had as he could make an actual profit and help people at the same time. Gavin is a strong-willed person and has been vocal about his faith in God as well and its role in the success he’s enjoying now.

Digital marketing was where Gavin chose to jumpstart his business career using his Facebook and Instagram pages as his main platforms. Through running sponsored ads on the social media pages of businesses and individual entities, he slowly started gaining small successes. Gavin would often see himself on the road driving to Madison, Wisconsin, after high school to meet clients on a weekly basis.

When he started his business, Gavin only had $300, but he prospered gradually through consistent self-education via online platforms and sheer hard work. This humble experience taught him valuable lessons that he used to reach out to other people to get help and give help as well. Gavin shares this story regularly on his podcast, entitled “Future Millionaires,” where he talks to major business owners as guests.

As time went by, Gavin began building a solid network with many high-profile people in the business and marketing industry and beyond. He recommended starting a podcast and being creative with your outreach to start advancing your own network. He also was putting out content all over the internet, too, as his way of helping young entrepreneurs from other parts of the globe. His main platform was Instagram, though he has gained a following on other platforms like Twitter, YouTube, LinkedIn, and TikTok.

Both small and large brands benefit from The Empathy Firm’s effective marketing strategies by having their names earn strong press leverage. Some methods Gavin and his company use are incorporating their clients’ businesses on demo or pitch decks, email marketing campaigns, and creative social media posts.

The Empathy Firm, with Gavin Lira leading the way, looks to connect people with brands that best suit their different needs. Also, their clients’ success is their primary focus, so they continue to develop strategies to help them keep up with the varying public demands. Interested individuals and business owners can check out their website to know more about the company and its potential benefits.