Jeff Sekinger
Provided by AscendJeff Sekinger is the founder and CEO of Zero Percent and co-founder and president of Orca Capital. Zero Percent is a financial education and consulting company that assists early-stage entrepreneurs in starting and scaling their businesses with low-interest capital. Orca Capital is a long-short cryptocurrency hedge fund that manages capital for investors around the world.
From a young age, Jeff Sekinger was always intrigued by entrepreneurship and investments. He had a knack for the business and finance world as he grew up with entrepreneurs for parents. He saw how money impacted the quality of life for people, and he knew he wanted to make a lot of money. Jeff also experienced the ups and downs of entrepreneurship and related security and lower stress to having money.
This led him to research the best industries to be in, which ones made the most money, and that’s how he ended up in asset management. Jeff then majored in finance and graduated from the University of Kentucky. He then proceeded to work in asset management for the largest bank in the United States.
After successful years of working in the asset management industry, Jeff thought it was time to venture into his own business. This was in 2017 and during a time when he was experiencing financial struggles. At the time, Jeff had a credit score of 524 and had lots of bad debts. But despite the prevailing environment, Jeff was bold enough to make a move and start his own business. He first started learning how to increase his credit score, fund a new business, and get himself out of debt.
Jeff established Zero Percent and successfully guided it to become the thriving multi-million empire it is today. Jeff is also employing 45 full-time employees and servicing over 10,000 clients. He has also mastered the art of corporate finance and, most importantly, managed to create a comfortable lifestyle.
Once he realized how dramatic and impactful the shift he made in his own life, Jeff shifted focus to help others achieve similar results. His selfless personality has also helped guide him to help others, which he has successfully done with thousands of zeropercent.com clients.
Like any other business, the pandemic dramatically affected lending and consumer spending. Moving both of his businesses from San Diego to Miami, Florida during the pandemic was very challenging. It was the wrong timing to relocate the business when the industry was at its lowest point. This meant a significant setback for Jeff and his businesses, but he is gradually coming back to full swing.
Jeff advises other aspiring entrepreneurs to stay disciplined, focused, and resourceful and, more significantly, take action. There is no clear-cut path to success, and you can always work hard towards what you want to achieve.
“Figure out what you truly value in life and pursue a business that is aligned with your values. It is also essential to reverse engineer your financial goals to ensure you are in a vehicle that realistically can get you to where you want to go,” says Jeff.