Regular adult cannabis users seem to be making marijuana a regular part of their everyday lives -- and probably don't fit the stoner stereotype often portrayed in media.
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Those were the overarching themes in a survey analysis by communications and public relations firm Quinn Thomas alongside independent firm DHM Research. The analysis was the result of two focus groups and a 900-person survey of cannabis users with a minimum use of two to three times per month in Washington, Colorado and Oregon, three states that were early adopters of laws legalizing the recreational use of marijuana.
For some cannabis users, marijuana is replacing alcohol. Thirty-eight percent of respondents said they drink less since cannabis was legalized. Twenty-four percent say they use marijuana as an alternative to alcohol. Over half of cannabis users never use it in combination with alcohol (61 percent) or with prescription drugs (77 percent).
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The most common reasons people use is to reduce stress or reduce pain, followed by improve mood, help with sleep or have fun with friends.
Marijuana is also making its way into the workplace. Nearly a quarter of respondents said they have used cannabis at work multiple times, or immediately before clocking in.
As for traits that define a typical pot user -- well, it doesn't look too different from the population as a whole. Half of marijuana users say religion is at least somewhat important to them. Over half are from a middle-income background, and nearly half got mostly Bs in high school.
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The study doesn't stop there, though. To see a breakdown of some of the highlights of the Quinn Thomas study, click through the slideshow above.